Ed McGrath, who handles corporate support for KIOS-FM, brings a print, commercial radio, and 15 years of public radio experience to the arena.
He says he enjoys connecting businesses with individual supporters of public radio by putting together underwriting schedules that both bring customers to the marketplace and tells KIOS-FM listeners who share like-minded values.
McGrath has worked for newspapers in his native Kansas, Mississippi, Louisiana, and Iowa. He also worked for a commercial radio station in eastern Kansas.
He likes the challenge of listening to client needs, their objectives and goals and then fashioning an underwriting message that maximizes their investments.
“What we have here at KIOS is a vehicle that helps the merchant connect with the loyal public radio listener who has a tendency to support the common mission. They really buy into the notion that they want to support businesses that, like themselves, support public radio,” he said.
“We can provide listeners with information about their products or services in an uncluttered environment while providing a desired audience,” McGrath said.
Anyone wanting more information can contact him by email or by phone at 402-557-2550.