Gabe Bullard, Kentucky Public Radio

The Salt
5:07 pm
Mon February 11, 2013

Less Potent Maker's Mark Not Going Down Smoothly In Kentucky

With too little distilled bourbon to meet demand, Maker's Mark is lowering the product's alcohol content from 90 to 84 proof.
Ed Reinke AP

Originally published on Mon February 11, 2013 6:58 pm

Kentucky is bourbon country. Bar shelves in Louisville are stocked with a crowded field of premium bourbons; the city's Theater Square Marketplace restaurant alone carries close to 170 different brands. So when news trickled out that longtime distillery Maker's Mark plans to water down its bourbon, locals were stunned.

Bourbon has to be aged at least two years — and that's where Maker's Mark got in trouble. Chief Operating Officer Rob Samuels says the company simply didn't make enough.

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