MCC Unveils New Brand Identity

Jul 24, 2013

On the heels of its 40th anniversary, Metropolitan Community College has introduced a new brand and identity system. 

Sheila O’Connor, Executive Director of Public Affairs, says the old “M” had been used since the early days of the college. 

O’Connor says the college wanted to re-create the logo to reflect the present college while also looking toward its future. 

She says the triangular pieces that make up the new “M” reflect the college’s various parts, programs and locations. 

"The small triangles combine to form larger shapes, representing the diversity of our program options.  The blue color is a nod to our previous logo and traditions and our past, but the blue also ties into a fresh color when you look into the many facets of the 'M'."

It will take Metro about three years to complete the brand identity rollout. 

O’Connor says Metro worked with Oxide Design on the new branding strategy.