LINCOLN, Neb. (AP) — Nebraska officials have signed nine separate agreements with companies that will help promote the state's beef and pork products in Asia.
Gov. Pete Ricketts and the state agricultural director announced Tuesday that they have signed letters of intent in which companies agree to purchase Nebraska-made products. State officials and the Nebraska Beef Council will provide the companies with marketing materials, and participating restaurants may change their menu to highlight that their beef is produced in the state.
Although the letters of intent aren't legally binding, Nebraska Department of Agriculture Director Greg Ibach says they're an affirmation from companies that Nebraska offers superior meat products. He says they also help solidify Nebraska's relationships in China, Hong Kong and Macau.
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