Positive, professional online presence important when job hunting

May 15, 2014

Your online presence could make or break your chances of getting a job, according to a new study.

Omaha-based Albers Communications did the study of 200 Omaha businesses. Of those, three-fourths said the content potential employees post to their social media sites is important when evaluating candidates.

Gina Pappas, Director of New Media, says it’s not just LinkedIn, but Twitter, Facebook, and Instagram, that potential employers are monitoring.

"It goes beyond what employers are thinking of as the professional sites, and they’re doing full social media audits, or at least they should be, just to see what type of personality these candidates have, and give a little more insight in to them."

Pappas says you should remove yourself from any content that could be inappropriate. And she says anyone in the job market should assume their online presence is being monitored by potential employers.

The study also found that 65 percent of employers think social media experience is an important skill for employees to have.